There’s a disclaimer at the top of this site that explains my policy on blog tours. While you’ll see various promotional posts for other authors on ASOBAW, those are all from authors I know. Those posts aren’t cross-promotion as there hasn’t been a single instance where I’ve agreed to host an author here in exchange for promotion of my own work. I do it because they’re my friends and I know this is a tough business. Some of these people have hosted blog posts for my new work (which you should buy), but that’s also because they’re my friends.
I get e-mails and messages from people asking if I’ll post or tweet about their book in exchange for them doing the same for one of my books. Plenty of people do this and there’s nothing inherently wrong with it. We have a flooded market and it’s hard for any author to get publicity.
I always refuse these requests, as well as any that say something like “I’ll gladly share anything of yours.” It’s nothing personal. I’m just not interested in telling my fans to buy something because there’s something in it for me.
If I wanted to have my work promoted by people I don’t know, I’d hire somebody or I’d ask bloggers who I know to help. That’s their role in the literary circle of life. Mine is to write and to spread the word about my own books (which again, you should buy). To help my friends promote their own books isn’t a job, but rather something friends do for each other. For strangers, not so much.
This post is not meant to be condemnatory toward the practice. If you’re an author who cross-promotes, go right ahead. You don’t need to justify yourself to anyone, nor do I in choosing to publicly state that I’m not an author who does that.
One of the beauties of publishing in this day and age is that I get to interact with my fans quite frequently. I see their messages and I respond to them. A relationship has been formed. One that does involving one party trying to get the other to buy something from them (plug number three to buy my books). At this in this scenario, I know that what’s being sold is worth buying (because I wrote it).
One thought on “Why I Don’t Do Cross-Promotion”
I agree. If I like your stuff, I’ll happily promote it. If you don’t like my stuff, coercing you to promote it will at best give me a ‘meh’ review and at worst will backfire. I’ve had people pressure me to promote/like/follow their stuff and I will never do business with them again.